Let us continue with example of Web Design versus Small Business Web Design.
In this example “web design” is a short tail phrase, however as SEO algorithms are improved it could be said
that Small Business Web Design, may be considered as a short tail keyword phrase. Look at the paragraph below.
ABC Web Design
Thanks for visiting ABC Web Design; we are a local New York
business that offers small business web
designs at affordable prices. Please visit our products and service page for pricing. (click here
Keyword phrases- web design, business, small business web
Ok, so if you were searching the internet for web design you may have come across something similar to the
introductory phrase like above.
Now if you were the owner of this website and you used only the same exact short tail keyword phrases on your
second page then your title page that is linked the “(click here for pricing)” would need to read Small Business
Web Design Pricing or Services.
However your keyword phrases for this page should expand with more depth.
ABC Web Design Product or Service Offers
We offer the following services :
Small Business Web Design
Medium Business Web Design
Large Or Corporate Web Designs
Anyone who is in business today needs to expand their potential
for success. A great small business web design can
help you in building customer relationships. Your customers are using the
internet, why aren’t you?
If you currently have a small business web site that is not as successful as you
would like it to be give us a call for a free evaluation of your
current web design. A complete detail of our
business web designs are available upon request.
Fill out the form below with your information, be sure to include your website address, what you like about
your current web design, as well as what updated web design
features you are seeking.
Keyword Phrases -web design, web designs, large, corporate,
medium business, small business, business web design, updated web design, current web design, success, free
Now these are still in the Short Tail keyword phrase arena, however because you chose to place them
on a page within your website, search engines will then crawl that page and proceed to give it value and
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