Keywords, keyword phrases, short tail, long tail, and web page descriptions are critical
in creating a successful website.
While there are many websites across the internet, there are many that will never be seen
beyond the creator of the webpage or web site. No matter how outstanding the web design may be, the creators of
these web sites did not take time to make it AWESOME!!!! The mistake was simple. The mistake is
DO the little things to make your website fly up in the SEO web ranking and
What are short tail keywords?
Short tail keyword definition- Short tail keywords have a broad coverage and includes
general things whereas long tail keywords are narrow and more distinct. http://hubpages.com
Why are they important to use?
Long Tail Versus Short Tail Keywords
Keywords can be split into two main groups, short tail keywords and long tail keywords, or broad keywords and
narrow keywords. The term ‘long tail’ was coined by Chris Anderson and is used to describe the strategy of
targeting less-competitive niche markets rather than the hugely competitive broad keywords. A long tail keyword is
something like ‘Small Business Web Design’ while a short wail keyword is something like ‘Web Design’. http://www.marketinghub.info/
Like the example above by http://www.marketinghub.info/, if you are
general in your web search for Web Design your Google results alone will be in excess of 293,000,000, however if you were to Google or Yahoo search that number of web search
results is reduced even further 113,000,000.
When you are building your short tail keyword phrases you will harvest a few visitors from their usage. It is
important that you have included the short tail keywords into your keyword building.
Use of keyword phrases are important. However you already know that while it is important to implement short
tail keyword phrases into your website, the question is do you know how differentiate your short tail phrases from
your long tail phrases?
Do you know why it is important to do so?
When you are considering which keywords you are going to use, you should also consider how those individual word
usage of two or three may be grown to long tail keyword phrases.
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